PRODUCE THIS…
The birth of a new actor in the creative economy
At once a diagnosis, a manifesto and a call to action. The book argues that producers are a new actor in the creative economy — one that already exists but has not yet recognised itself as a class.
- 01
Diagnosis
Why do we live in an age of abundance yet feel superfluous? Who owns the “digital land”? Techno-feudalism, platform rent, and why the old institutions no longer work.
- 02
Manifesto
Who producers are. How they think and act, and how they differ from entrepreneurs, businesspeople and managers. Why they are the main creators of value.
- 03
Call to action
How to stop being a tenant on other people’s platforms. How to unite in collaborations, build horizontal communities and become a co-owner of infrastructure.
Platforms are exactly as strong as we allow them to be. Once the people who bring intellectual value realise that platforms are nothing without them, the balance of power will begin to shift irreversibly.
- From the author
- Producers’ ManifestoRead on the site
- Chapter 1The paradox of abundance
- Chapter 2How information revolutions broke eras and created new people
- Chapter 3The anatomy of power: how our consciousness is shaped
- Chapter 4Digital platforms and the state
- Chapter 5Produce this…
- Chapter 6The producer as an actor: from the creative class to a subject of collective action
- Chapter 7Collaboration — the core of producers’ unity
- In lieu of a conclusion
- Producers and entrepreneurs in the creative industries
- Marketers, brand directors and media managers
- Investors and developers
- Anyone who feels like a tenant on digital platforms
- Those who want to act, not watch
The book endswhere REPKA begins
A format that puts the book’s principles into practice. Meetings where projects come together. A community where everyone becomes a co-owner.
A team pulls a giant turnip out together on a rope